Diversability

Overview:

Diversability is an initiative helping people living with disabilities to ease the extra financial pressures they experience day to day. Using online codes they access exclusive discounts from a range of retail and financial brands. I initially created the brand identity to represent a theme of ‘unity amongst difference’; each coloured shard representing how we’re all unique, regardless of ability or needs. Later I evolved the brand further, creating brand guidelines, including ‘accessibility-first’ fonts and colour palettes for the partially sighted, as well as messaging across editorial, events and social platforms.