EE

Overview:

The UEFA European Football Championships provided EE with an opportunity to launch, ‘Hate. Not In My Shirt’, a campaign calling on the nation to stand together and challenge hate in football. Partnering with the team at Saatchi & Saatchi, my task was to create initial visuals; combining montages of shirt textures, player photography and sewing detailing. Once the key creatives were approved, I then worked with the team to develop designs across individual touchpoints for social, digital, online, outdoor and press production.