EE

Overview:

Saatchi & Saatchi worked with EE to develop ‘Hope United’, a campaign tackling online sexist hate towards women in football. Using key creative visuals, I was tasked with bringing Hope United to both the Women’s Euros and World Cup stages. Developing initial creative routes, I then worked with the Saatchi team to execute a multi-platform rollout, targeting; print, digital, OOH and social channels in the run-up to the events.