Huayi

Overview:

Partnering with the Crowd USA team, I was asked to design the brand identity for a non-profit organisation, teaching Chinese culture, language, art and tradition to multi-generational Chinese-Americans. The name was a combination of the words ‘Hua’ meaning ‘Chinese people’, and ‘Yi’ meaning both ‘one’ and ‘happiness’. The identity represented the bridging of generations and unifying within a community space. I also developed brand guidelines, introducing a range of supporting brand assets and visuals for socials, online, promotions and presentations.